Introduction

Today marks an important moment in our firm’s journey as we proudly introduce our refreshed brand and website.

 An identity to better reflect our mission, culture and commitment to supporting our clients within an ecosystem of care.

Our Managing Director, Karen Harvey, shares on what this new look represents:
 

“The rebrand represents an important milestone for KJS. It honours the strong foundations on which the firm was built while reflecting the evolution of our practice into a leading, specialist family law firm. Our commitment to outstanding legal expertise remains central, but we have also developed a more holistic approach that supports the emotional and practical needs of the people who come to us. This is what we describe as our ecosystem of care. I am proud of the team who have shaped this direction with insight, integrity and professionalism. Their dedication underpins all that we do and has guided the firm into this next chapter with confidence and clarity.”

Why we’ve rebranded: reflecting who we’ve become


Family law is deeply human. People come to us for guidance during some of the most complex and emotionally charged periods of their lives.

Over the years, the firm’s work has grown more specialised and our approach more holistic. This rebrand recognises that evolution. It reflects the way we practice, with stronger expertise, wider support and a deeper understanding of what clients truly need, both legally and personally.

We have become a firm that cares for the people behind the issues we resolve. That is the foundation of our ecosystem of care.

What does an “Ecosystem of Care” mean at KJS
?

For us, supporting our clients within an ecosystem of care means offering a complete environment of support, one that goes far beyond legal guidance.


“It begins the moment someone walks through the door, with time to pause, gather their thoughts, and feel welcomed. It includes thoughtful touches (yes, even the beverage and above-average biscuits), but it extends much further.” - Jess Bouwer, Marketing Executive

We partner with trusted divorce coaches, mediators, fertility specialists and other professionals, where needed, who help clients navigate the full picture of their circumstances. We walk with people through the chapter they are facing and ensure they feel empowered as they move into their next.

It is equally important within the team. Care is woven into how we collaborate, recognise one another’s contributions, and support each other’s growth. Our Investors in People Platinum accreditation, placing us among the top 1% of organisations, reflects that deeply rooted culture of excellence, empathy and continuous improvement.

This holistic environment is not an added layer. It is the core of who we are.

What’s changed — and what hasn’t
?

Our new website has been designed to offer a seamless, reassuring and accessible experience. Visitors can now easily find the information they need, from postcode-based office searches to clear FAQs across our service areas, to community updates and insight into life at KJS.

Every detail has been crafted with client well-being in mind.


And amidst all of this, the most important things remain unchanged. Our values continue to guide us. Our commitment to empathy, integrity and genuine care stays at the heart of our work, just as it always has. The expertise, stability and dedication our clients rely on remain the foundation of every decision we make. While our look has evolved, our purpose has not wavered.


Celebrating the team that made this possible


We recognise that this milestone would not be possible without our exceptional team. Their hard work, innovation, and the positive impact they make every day continue to propel our firm to set new standards of excellence.

The journey to this moment, and the vision behind it, has been shaped by the insight, professionalism and care of the team at every level. Their commitment inspires the way the firm evolves, the standards we uphold, and the experience clients have when they come to us.


Our team is the reason clients feel heard, seen and supported. They are the heartbeat of KJS, and this rebrand is, in many ways, a celebration of them.


A natural evolution of our story


Since its beginnings, KJS has been guided by a clear purpose: to support families with empathy and expertise.

Founded by Kerry Smith on the values of compassion, strength and genuine care, the firm has grown steadily and intentionally, never losing sight of those principles.

 Karen reflects:

“KJS means a great deal to me because it represents a vision that began long before I arrived.

 Kerry Smith created a firm built on compassion, strength and genuine care for the people who come to us during some of the most difficult moments of their lives.

 I feel honoured to have been able to help build on that vision and guide the firm into its next chapter. The rebrand reflects that journey. It feels like a natural progression of the values that have always been at the heart of this firm.

 Every stage of growth has brought us closer to the practice we are today, a leading family law firm grounded in both expertise and humanity.”

Looking ahead

This next chapter is full of possibilities. We continue to grow our teams across the South East (and beyond), strengthen our presence within local communities, and expand the ecosystem of care that supports both clients and colleagues.


As the landscape of family law continues to modernise, we will move in step with the needs of those we serve, evolving thoughtfully and purposefully, always anchored in our core values.

Our new website will play an important role in shaping this future. By making it even easier for people to access information and understand our culture, we hope to create a digital environment that feels as supportive as our in-person experience.


To our clients, colleagues and professional partners


We want this rebrand to feel reassuring. Yes, our look has changed but the heart of KJS, the care, integrity, and expertise, is stronger than ever.


Our direction is clear, with a shared purpose, and we continue to invest in people who align with our values. Excellence, empathy and teamwork will always guide our work.


To our clients, we want you to feel heard, supported and empowered. Our free 45-minute consultation remains a vital part of that commitment — a safe starting point in moments that can feel overwhelming.


And to everyone who has been part of our journey so far, thank you ! This rebrand is not a change of who we are; it is a reflection of who we have become.


A specialist family law firm. A team-led practice built on care. A modern, people-focused organisation committed to excellence.


KJS is ready for this next chapter, and we are deeply proud of the journey that has brought us here.